Please enable Javascript to enable the best experience for you.

It seems that your browser is blocking Javascript.
Please enable it from your browser settings and refresh the page.

About Us

Industries

9 min read

Virtual CFO KPIs: The Numbers Your CFO Should Track

A founder-friendly guide to the KPIs a Virtual CFO tracks in India — the five KPI families, burn rate and runway, gross margin, CAC, LTV, the Rule of 40, benchmarks and how many metrics you actually need.

10 min read

Statutory Compliance for Indian IT Companies: The Checklist

A founder-friendly compliance checklist for Indian IT companies — ROC filings, TDS and GST, EPF, ESI, professional tax and PoSH thresholds, plus DPDP Act data-protection duties and how it all scales with headcount.

8 min read

ARR vs MRR for SaaS: Which Metric Matters (India)

A founder-friendly guide to MRR and ARR for Indian SaaS — what each metric means, how to calculate them with INR examples, the five components of MRR, Net New MRR, when to use which, and rough stage benchmarks.

9 min read

Financial Projections for Investors: A Founder's India Guide

A founder-friendly guide to building financial projections and a 3-statement model investors trust — bottom-up revenue, unit economics, burn and runway, scenario planning, and how it all meets Indian valuation rules.

10 min read

Financial Management for Startups: The Founder’s Playbook

A founder-friendly playbook for startup financial management — the six pillars, the five core functions, cash flow and runway, compliance deadlines, warning signs, and when to bring in a virtual CFO.

9 min read

New Fiscal Year Financial Planning: A Founder’s Guide

A founder-friendly playbook for the new fiscal year — closing previous FY cleanly, choosing your tax regime, building a bottom-up budget and 13-week cash model, tracking the right KPIs, and following the lagtest FY compliance calendar.

10 min read

Startup Funding Stages in India: Seed to Series

A founder-friendly guide to Indian startup funding rounds — pre-seed to Series C and IPO, typical seed and Series A ticket sizes, the SISFS government grant, cap-table dilution math, term-sheet clauses, and the post-funding compliance path.

11 min read

How to Reply to a GST Notice: Types & Steps

A founder-friendly guide to GST notices in India — the main types (REG-03, ASMT-10, ADT-01, DRC-01A, DRC-01, GSTR-3A), the reply form and deadline for each, a step-by-step response process, a document checklist, and what happens after you file.

8 min read

Outsourced Payroll for Indian Businesses: Costs & Benefits

A founder-friendly guide to outsourcing payroll in India — what it covers, in-house vs outsourced costs, PF/ESI/TDS/PT compliance, real pricing in INR, the benefits, and how the handover works.

1/6

Product Webinar

Jul 25, 2025

Virtual CFO and Strategic Finance

Strategic finance guidance for founders who need sharper cash flow, planning, board-ready reporting, and better decisions without a full-time CFO.

Customer Roundtable

Aug 15, 2025

SasS & Tech Finance

Practical finance insights for SaaS and tech companies covering recurring revenue, reporting discipline, investor expectations, and growth-stage financial operations.

Data Summit

Dec 3, 2025

Accounting, Bookkeeping & MIS

Clear guidance on cleaner books, stronger monthly reporting, and the management dashboards teams need to track performance with confidence.

Developer Day

Mar 10, 2025

Taxation & Compliance

Expert articles on GST, income tax, ROC filings, and statutory compliance to help Indian businesses avoid penalties and stay audit-ready year round.

Live Workshop

Sep 22, 2025

Fundraising & M&A

Founder-focused content on raising capital, preparing for due diligence, structuring transactions, and navigating mergers, acquisitions, and investor scrutiny.

Founders Meetup

Nov 8, 2025

Business Valuation

Insights on startup and business valuation for fundraising, ESOPs, regulatory filings, and strategic decisions that affect ownership and growth.

Founders Meetup

Nov 8, 2025

Financial Advisory

Broader financial advisory perspectives on business growth, risk, planning and decision-making for startups and SAEs building long-term stability.