From the Sheesham-wood furniture units of Basni and Boranada to guar gum processors supplying the world's oil-drilling industry, Jodhpur runs on export and enterprise. EaseUp gives Blue City founders boardroom-grade finance leadership without a full-time hire.
EaseUp embeds a senior Virtual CFO into your Jodhpur business at a fraction of a full-time cost. We own the numbers that matter to exporters and processors, cash-flow forecasting, export-margin analysis, FX and commodity risk, GST refunds, RIPS claims and investor-ready MIS.
Jodhpur is Rajasthan's second-largest city, home to roughly 1.6 million people on the edge of the Thar Desert. It is among India's top handicraft export centres, with an estimated 50,000 to 75,000 families in furniture and metalcraft from Basni and Boranada. It is also the world's top guar gum hub.
Startup Ecosystem: Jodhpur is one engine of Rajasthan's fast-growing startup base, which crossed 6,600+ DPIIT-recognised startups by 2025, supported by an iStart Nest incubator in the city. Rajasthan venture funding grew at roughly 35% CAGR between 2021 and 2024, outpacing several established hubs.
Key economic, startup and industry indicators for the city.
Rajasthan levies no professional tax, so there is no PT deduction on salaries. The Rajasthan Investment Promotion Scheme (RIPS) 2024 gives eligible MSMEs up to 75% SGST reimbursement for up to 10 years, plus capital and interest subsidies; women-led startups get 100% SGST reimbursement for two years. GST, TDS, ROC and income-tax filings remain mandatory.
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A Virtual CFO costs far less than a full-time hire, which can run Rs 30-60 lakh a year. EaseUp's fractional engagements typically range from about Rs 50,000 to Rs 2,50,000 a month, depending on scope and whether you are an export house, guar processor or startup. We scope each engagement in a free 30-minute call.
Testimonials
Here's what they say about working with us..
"From GST filings to due diligence, EaseUp manages the heavy lifting. They have a remarkable follow-up system that ensures we never miss a deadline, allowing us to focus entirely on our core business."
"EaseUp didn't just organize our books; they gave us a financial roadmap. Their Virtual CFO services provided the clarity we needed to scale without the overhead of a full-time hire. Truly a strategic partner for our growth."
From export working capital to guar margins and RIPS incentives, EaseUp gives Jodhpur founders the CFO firepower to grow with confidence.
Figures draw on Wikipedia and the Jodhpur Development Authority, Inc42 and Startup India/iStart, the Government of Rajasthan for RIPS 2024, and trade publications. Figures reflect the latest available data as of 2025-26.
Authoritative data sources & references — our city data is compiled from official government and industry sources:
Government & Industry Sources
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Reviewed by CA Aditya Chokhra — Chartered Accountant and finance & Virtual CFO advisory specialist at EaseUp, with 15+ years in Indian finance and tax. City data is compiled from authoritative public sources including DPIIT, IBEF, RBI and state government economic surveys. EaseUp brings 500+ businesses served and 55,000+ compliance filings with zero penalties. LinkedIn: linkedin.com/in/aditya-chokhra · achokhra@gmail.com
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